Gloria María De León Zubieta

Gloria María De León Zubieta is Administrator General of the Panama Tourism Authority (ATP), a position she has held since July 2024.

She has more than 25 years of professional experience in marketing, retail management and human resources. Throughout her career, she has worked in brand development and promotion in Panama and Central America, as well as in human resources management and the organization of corporate, product launch and sporting events.

De León studied Industrial Administrative Engineering at Universidad Santa María La Antigua and holds a Master’s degree in Marketing and Commercial Management. She has also completed executive training in digital marketing for retail at INCAE.

In her current role, she leads Panama’s national tourism authority and contributes to the development and promotion of the country’s tourism sector.